LAUNCH VIDEO FOR
The Hewitt School is an all-girl, K-12, private school on Manhattan's Upper East Side. They asked us to brand their $10 million capital campaign Building Hewitt and develop a full range of collateral for the campaign's duration. A main priority was to garner 100% participation from the school community, including alumnae. We developed the campaign's tag line "See What We Can Do"—a positive call to action—the Building Hewitt logo, videos, info graphics and various signage. This video was created to debut at the Building Hewitt launch party at the Whitney Museum. We shot original footage including interviews, and combined that with stills and archival footage to complete the video seen here.
Video production and animation by Seth Wharton.
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