ROUNDABOUT’S NEXT STAGE CAMPAIGN

We are honored to be a part of Roundabout’s most ambitious fundraising endeavor in the theatre’s history—the $125 million Next Stage Campaign.

To visually deliver on the campaign goal of a financially sound RTC, poised to thrive in a new era, we drilled down on visual cues such as forward-looking, assured risk-taking, celebratory, artistic, inspiring, inclusive and innovating. The joyous result is a colorfully layered and adaptive brand that will remain fresh for the duration of a 5 year campaign. The brand will function equally well with/without subtitles or the RTC logo, display well on all types of collateral and a website, and in an animated video sequence.

Roundabout Theatre Company is the largest nonprofit theater in America. With five stages on and off Broadway, Roundabout reaches over a million theatergoers, students, educators and artists across the country and around the world every year. 

NEXT STAGE CAMPAIGN alternate logos for targeted campaign initiatives such as LEGACY (Todd Haimes Theatre) and INNOVATION (New Studio 54) shown below as well as sample proposal covers and letterhead.