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PORTFOLIO/BROCHURES

BUILDING A MEMBERSHIP CAMPAIGN
FOR FORT TRYON PARK TRUST

As a way of building loyalty with current donors, and to encourage new ones, we partnered with the Fort Tryon Park Trust (FTPT) to build a membership program. FTPT, is a conservancy that partners with NYC Parks in the ongoing restoration, preservation, and enhancement of Upper Manhattan’s Fort Tryon Park, a 67-acre scenic landmark. The campaign involved direct mail brochures and postcards, in-park banners and sandwich board posters, flyers, and premium items like hats, water bottles, and tote bags.

Over a 5 year period we refreshed and expanded on the messaging and have helped FTPT to build a robust membership.