The Hewitt School is an all-girl, K-12, private school on Manhattan's Upper East Side. They asked us to brand their $10 million capital campaign Building Hewitt and develop a full range of collateral for the campaign's duration. A main priority was to garner 100% participation from the school community, including alumnae. We developed the campaign's tag line "See What We Can Do"—a positive call to action—the Building Hewitt logo, videos, info graphics and various signage. The centerpiece collateral was this over-sized brochure, built to engage the community and inform them of the campaign's goals. The built-in pocket held more ephemeral items such as fundraising status, committee members, a donor list, and the reply mechanism.
Winner, Graphic Design USA, 2015 American Graphic Design Award
Content development with B63 Creative
Photography by Michael Rubinstein
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