92ND STREET Y
Not sure who's performing or being honored at your event? No problem! This is how we began work on 92nd Street Y's Spring Gala, their biggest fundraiser. So we decided to focus on the venerable institution and all the positive feedback they receive from press and audience members who attend their events. A treasure trove of descriptors gave us plenty to play with. We used the palindrome WOW as a focal point, die cutting it from the cover, and constructed a collage of positivity around it. The last minute booking of Earth, Wind & Fire became the WOW factor we all hoped for.