THE NEW 42ND STREET
The New 42nd Street ignited the transformation of a blighted, hostile Times Square landscape, into a family-friendly entertainment destination. This gala centered around a The New Victory Theater, a New 42nd Street project, housed in what was once a porn theater. To best illustrate this before and after concept, we used a wraparound translucent velum cover with a panorama of the "before" Times Square that revealed the "after" beneath—a beautifully renovated New Victory Theater.
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Event Collateral for the New Victory Theater Family Benefit