WEST BANK CAFE
We were asked to update the website for this theatre district favorite and help drive traffic to the restaurant's special events capabilities. We also produced a companion print brochure as a leave behind for prospective clients.
Established in 1978, West Bank Cafe was a pioneer of fine dining on far-west 42nd Street at a time when Hell’s Kitchen still lived up to its name. In the early 80's, West Bank’s owner Steve Olsen, opened the downstairs Laurie Beechman Theatre, which staged plays and hosted events nightly. A young Lewis Black was named playwright-in-residence; Howard Stern aired his third-annual live birthday broadcast from the theater; and the restaurant’s regulars included Tennessee Williams, Arthur Miller, Sean Penn and Bruce Willis, among others. West Bank Cafe has continued to evolve, all the while maintaining a commitment to serving high-quality food in a unpretentious setting where both theater-goers and theatre stars feel at home.
The current design for www.westbankcafe.com was not created by IABD.