Totto Ramen, a quickly expanding noodle house chain with locations in NYC and Boston and Taipei, evokes the rustic shops of lunch-hour Japan. In an alley like space, patrons sit up-close at a counter and watch guys in head scarves stir cauldrons of broth and char slabs of boiled pork with a blowtorch. We were brought in to overhaul their current web presence and update their identity. We designed a fully-responsive site that better evokes the restaurant founder's aesthetic—a kind of "funky-hip-industrial"—with exposed materials (brick, particle board, corrugated metal) and an open kitchen.
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