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PORTFOLIO/BRANDING

BEINEINU – BETWEEN US

Beineinu is a New York City based initiative dedicated to connecting people to Jewish tradition and culture in ways that resonate with the modern world. Beineinu offers dynamic individually crafted programing, with music being essential. They believe Judaism is for everyone and that “Between Us” we are all ethnicities, religions, gender expressions, sexual orientations, abilities, ages, economic and educational backgrounds.

Our design employs a hexagram, the center of the Star of David—communicating Jewish culture in a relevant and meaningful way without being overt. This solution was the exactly what an “outside the box” organization like Beineinu required.

Beineinu’s rebranding involved logo design, a website build, email templates and the development of iconographic assets for use in all event planning and monthly communications.

Branded Assets for Beineinu Programming

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Beineinu’s website and email templates, which we designed and launched in time for the announcement of Beineinu’s new brand. You can also visit the site here.

A sampling of branded headers for the monthly newsletters (shown below).

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Beineinu’s common logo color way above, and the High Holy Days color way below.

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