PORTFOLIO/INTERACTIVE
REBRANDING BEINEINU.COM
Beineinu is a New York City based initiative dedicated to connecting people to Jewish tradition and culture in ways that resonate with the modern world. Beineinu offers dynamic individually crafted programing, with music being essential. They believe Judaism is for everyone and that “Between Us” we are all ethnicities, religions, gender expressions, sexual orientations, abilities, ages, economic and educational backgrounds.
We centered Beineinu’s identity design on a hexagram, the center of the Star of David—communicating Jewish culture in a relevant and meaningful way without being overt. This solution was exactly what an outside-the-box organization like Beineinu required.
In addition to the identity piece of Beineinu’s rebranding that included a series of iconographic assets for use in all event planning and communications, we also designed a responsive web presence and MailChimp email templates.
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