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PORTFOLIO/BRANDING

FREDERICK WILDMAN
GRAND TOUR IDENTITY

The wine importer Frederick Wildman and Sons' asked us to create a logo for their biennial event the Grand Tour. This identity would be applied to business papers and to all collateral we create for the event. Shown here is the 2008 iteration of the logo, which is updated every other year. As the sample at right demonstrates, we work with the commissioned artist (in this case, Sara Fanelli) to integrate the logo into their concept rather than having us simply place it in a corner of the collateral.