BRANDING
THE ROUNDABOUT GALA

For over 10 years we invented a totally new look for each Roundabout Gala—visually inspired by the honoree, a specific thematic title, and/or the evening’s entertainment. This involved creating unique title treatments, color palettes, and illustrations every year. This method works fine when you can lock-in an honoree and entertainer 6 months in advance, but that’s not always possible. So, starting in 2023, we rolled out branding for “THE ROUNDABOUT GALA”.

Our approach involved just one evergreen element: a title treatment. Everything else changes annually to match the current year’s theme, venue, and/or honoree: the event year; a shape to hold the title; the color palette; the print invite size/format/folds; and the pattern/decoration we build into the assets. Now 2 years in, we’ve consistently delivered a fresh look for while streamlining the process to produce Roundabout’s biggest fundraising event of the year.

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Roundabout’s 2023 GALA utilized a palette of lavender, red and black and a modern geometric pattern.

Roundabout’s 2024 GALA utilized a palette of metallic gold, midnight blue, jade green, and a modern deco pattern.

Roundabout is one of the leading cultural institutions in New York City and the largest not-for-profit theater in America. With five stages on and off Broadway, Roundabout reaches over a million theatergoers, students, educators and artists across the country and around the world every year.