PORTFOLIO/INTERACTIVE
ROUNDABOUT CELEBRATES THE RETURN OF LIVE THEATRE WITH CURTAIN UP LIGHT THE LIGHTS
Event planning in volatile times (i.e. during a pandemic) is a risky business. So when we began talks with Roundabout Theatre Company (RTC) about their 2021 Gala we knew print was out this year and we’d have to create something dynamic that would get their top donor’s attention. Our solution: An animation announcing their Gala followed up with digital assets for use on their website, in e-blasts, and in interactive PDFs.
Collaborating with an illustrator and an animator we created a scene of a darkened Broadway theatre awakening with the pull of a light chain. The velvet curtains begin to open and the music starts playing. The animation concludes with elements of the title design we created. It’s a joyous tribute to New York City theater and Broadway.
Roundabout is one of the leading cultural institutions in New York City and the largest not-for-profit theater in America. With five stages on and off Broadway, Roundabout reaches over a million theatergoers, students, educators and artists across the country and around the world every year.
Illustration by Robert Rodriguez
Animation by Brian Zick
YOU MAY ALSO BE INTERESTED IN:
Roundabout’s The Life of the Party
Roundabout’s A Legendary Night
The gala website landing page utilized the animation above.
