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PORTFOLIO/BRANDING

WILLIAMSTOWN
THEATRE FESTIVAL
BRANDING

We collaborated with Williamstown Theatre Festival to develop and refine their visual brand over 16 seasons. Application of this brand included annual collateral such as a season brochure and schedule, show posters, local advertising and on-site signage.  In addition to the Williamstown Theatre Festival signature we devised a classic "W" imprimatur. The W was used alone and also housed in a grid with the season identifier, and as needed, the theatre's stage (Main or Nikos). Creating indelible images for the theatre's productions also played a big part in presenting WTF as a summer home for America’s finest actors, directors, designers, and playwrights.

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