We collaborated with Williamstown Theatre Festival to develop and refine their visual brand over 16 seasons. This included annually producing a season brochure and schedule, show posters, local advertising and on-site signage. Art direction played a big role in creating indelible images for the theatre's innovative productions of the classics as well as bold new plays and musicals. Partnering with artists from all over the world, we worked to illustrate overriding themes in the selected works to help uniquely shape each season.
Illustrations by Dominic Bugatto and David Riley.
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Brochure for WTF '11 Season
Brochure for WTF '13 Season
Event Collateral for WTF's Jubilee
Branding the Williamtown Theatre Festival
Selected Posters of the WTF '08 Season
Selected Posters of the WTF '09 Season
Selected Posters of the WTF '10 Season
Selected Posters of the WTF '11 Season
Selected Posters of the WTF '12 Season
Selected Posters of the WTF '13 Season
Some theater programs are saved as reminders of an occasion; some for the autographs of the stars. And some are saved as works of art. Among these are likely to be the ones produced by the Williamstown Theatre Festival this summer. — excerpt from “Artful Promotion: A Creative Process Unfolds" by Charles Bonenti, Berkshire Eagle, 6/26/11