PORTFOLIO/INTERACTIVE
FULLY RESPONSIVE WEBSITE OVERHAUL FOR THE ARTS-DRIVEN 52ND STREET PROJECT
The 52nd Street Project’s web experience needed to reflect the depth of their programming as well as the organization’s purpose. We achieved this by channeling the same wit and undeniable personality you’d expect from the Project, into every UI and UX design choice we made. We placed their arts-driven programming and mission front and center. We added an expanded navigation, a multi-lingual option, and lively page designs to communicate the myriad opportunities within this unique community, and how each constituent’s journey through The Project intersects. We also created unique branded assets for The Project to use on the website and social media platforms.
All The Project’s programs are offered free. Kids between the ages of nine and eighteen that reside in the Hell’s Kitchen neighborhood in New York City can join.
We gratefully partnered with Box & Pixel for web consultation and development.
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