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FANCY THAT
A PROJECT EXTRAVAGANZA

This identity was created for The 52nd Street Project's biggest annual fundraiser. This is a more creative benefit than most, with a new theme to play with every year. This year’s Fancy People theme featured songs with lyrics by Project kids, set to music and performed by professional composers and entertainers. What does "fancy" mean to you?

The 52nd Street Project is dedicated to the creation and production of new plays for, and often by kids, who reside in New York City’s Hell’s Kitchen neighborhood.

Photography by Stephanie Berger

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He Started It!